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Facebook Ads for Novices: Frequently Asked Questions, Setup Guide, & Time-Saving Advice

Facebook Ads for Novices: Frequently Asked Questions, Setup Guide, & Time-Saving Advice Posted On
Posted By BRV

Learn helpful Facebook advertising or Fb Ads advice to get you started on the path to successful Facebook advertising, from setup to creative to track.

The biggest social network in the world, Facebook, offers advertisers a terrific tool to advertise to their target demographics.

This is a digital channel that is worthwhile to target with roughly 2.70 billion monthly active users.

But if you’re new to Facebook advertising, how can you be certain you’re getting the most out of your limited resources?

Here are some pointers for using Facebook advertisements to get you started and offer you an advantage on this well-known website.

3 Quick Responses To Frequently Asked Questions About Facebook Ads

Let’s start by answering some of the most pressing queries and worries individuals have about Facebook advertising.

What Are the Costs of Facebook Advertising?

The price of a Facebook advertisement truly depends on a variety of factors.

According to recent research by AdEspresso, the following are the main variables influencing Facebook ad costs:

  • Time and day that the Facebook advertisement appears.
  • The lowest price or a set bid cap is the preferred bidding approach.
  • Ad placement: Placements with more competition cost more.
  • Ad relevancy: A Facebook ad’s expenses may rise if it receives low ratings for engagement, quality, or conversion.
  • Target audience: Facebook ad campaigns cost more when targeting audiences with more competition.

AdEspresso determined the typical cost per click as well:

  • 1.98 impressions.
  • Reach $1.03.
  • generation of leads: $0.67.
  • $0.25 in conversions.
  • Clicks on links: $16.

What is the Facebook Advertising Process?

Campaigns are used to sort Facebook advertising.

One or more Facebook ads may be included in a brand-new Facebook campaign.

Users are targeted by Facebook adverts based on their location, demographics, and profile data.

The advertisement will then show up as the user scrolls through their Facebook feed.

Impressions are kept track of as views.

Facebook advertisements’ likes and comments are counted as engagement.

Clicks, cost per click, click-through rate, and other metrics are tracked for clicks, which depending on the campaign purpose may direct a user to another website, an online store, a Facebook page, or an offer.

Do Facebook Ads Make Sense?

If you want to increase your visibility, get more leads, and convert more clients, Facebook advertisements are definitely worthwhile.

Setup Your Facebook Ads Manager Account First

You must first set up your Facebook Ads Manager account before you can begin advertising on Facebook.

  • Access Facebook.
  • From the drop-down menu in the top right corner, choose Menu and Ad.
  • Click the Got to Ads Manager prompt in the lower left corner to proceed.
  • Your first ad campaign will be set up using Facebook Ads Manager, which will also help you create an account.

By selecting Ads Manager from the drop-down arrow in the top-right corner of your Facebook page, you can also create Facebook Ads and your new Facebook ad campaign using your Facebook Business Manager account.

Make Your First Facebook Ads Campaign Now!

Let’s start with Facebook advertising by clicking the + Create option in the Campaigns tab.

Step 1: Decide What Your Goal Is

Determine your Facebook ad campaigns’ objectives first. Do you require more website visitors?

Do you want to use lead generation to expand your email database?

What do you want people who see your Facebook advertisement to do?

To assist your main goal, Facebook Ads offers 11 objectives.

Pick one.

  • Create brand awareness by letting potential customers know about it.
  • Allow your advertisement and message to reach a larger segment of your target market.
  • Traffic: Visits and clicks that are directed to a certain website, app, or Facebook Messenger chat.
  • Engagement: Increase the number of comments, Likes, Page following, or event participation.
  • Increase the number of downloads for your application.
  • Increase the number of views for your videos.
  • Lead generation: Add additional prospective clients and leads to your sales funnel.
  • Improve customer communication with your company by using Facebook Messenger.
  • Conversions: Achieve the desired result or action on your landing page, online app, or Facebook Messenger (such as a subscription, download, etc.).
  • Sales of products: Integrate Facebook advertisements with your product catalog so that people see advertisements for products they are more likely to purchase.
  • Increased customer traffic to your physical store.

Your Facebook advertising campaigns will be charged per action for conversion-based targets (such as sales and installs) and per impression for exposure-based objectives (such as website visits and views).

Set your budget and schedule in Step 2

At the top of this screen, type the name of your Facebook advertising campaign.

Just save a copy for your records. Decide which page to promote.

Decide on a daily or yearly budget, as well as the start and end dates, to set your spending limit.

You have the option of publishing your ad immediately or scheduling it to go live at a later time.

Tip: Leverage Campaign Budget Optimization for Facebook Ads

Facebook advertising has a function called Campaign Budget Optimization (CBO) that can be useful to use.

Instead of setting your budget at the ad set stage, CBO enables you to do it at the campaign level.

By doing this, Facebook will be able to maximize your spending across several ad sets inside the campaign.

What makes this good?

The target audience or audiences who produce the best results will receive the lion’s share of your marketing budget.

More conversions and a cheaper cost per conversion should follow from this.

Choose Your Audience in Step 3

To develop your target audience, scroll down a little bit more.

Use custom audiences while running Facebook ads.

Your first option, and in our opinion the finest, is for a specific target.

If you’re new to Facebook Ads, this might be concerning, but keep reading for the advice you need to succeed with specialized audiences.

The majority of companies locate their ideal clients by focusing on existing customers.

These consist of:

  • current and former clients.
  • users of websites.
  • fans of your Facebook page.
  • Etc.

You’ll see better results from your Facebook advertising if you target these friendlier demographics as opposed to a chilly audience.

Custom audiences are created to accomplish this.

Starting with your client database and website traffic is something we advise.

If you are unable to create a custom audience, utilize Facebook’s audience builder instead.

Select your target age, gender, language, and location (city, country, etc.).

You may maintain or remove an audience from your Facebook ad campaign depending on their demographics, areas of interest, and behaviors thanks to detailed targeting.

Use this to narrow your emphasis, by choosing those who are just interested in life insurance and home and auto insurance.

For a warmer lead, you can also include or exclude those who use your Facebook application or page or who have gone to or participated in an online event.

Use Facebook Lookalike Audiences, a helpful tip

Lookalike audiences are also available on Facebook.

To assist you in finding the people you’ve already identified as your ideal clients, this form of audience replicates an existing audience.

This means you may upload a list of your existing leads or customers (100 or more) to Facebook and use Facebook Ads to target people who are similar to your ideal client.

Decide Where to Place Your Fb Ads in Step 4

You can see the locations of your Facebook advertising further down the page.

Tip for Fb Ads: Make Use of Automatic Placements

By choosing this option, Facebook will automatically distribute your ads across all of its platforms, including Facebook, Instagram, Messenger, and the Audience Network.

To achieve the best outcomes, they choose which platforms to run the advertisement on.

Set Brand Safety And Bidding Strategy in Step 5

Scroll down to the Brand Safety section after that.

You can decide to stay away from sensitive information and add particular blocklists, such as publishers, websites, and online video portals.

Facebook Advertising Tip: Select the Lowest Cost Bid Approach

Here is a little-known Facebook advertising tip.

Facebook provides two options for Facebook ad bidding:

  • Lowest Cost: Since Facebook Ads default to using this approach, it is advised that all Facebook campaigns do the same.
  • Target Cost: If you want to expand an advertising campaign or let it run for a while, target cost can be the ideal bidding approach for you.

On the right side of the screen are estimations for possible reach and conversion. These are mere estimates that can serve as a general guide.

Create Your Fb Ads in Step 6

There are many different ad formats available.

You should experiment with several Facebook ads to see which ones your audience responds to the best, is our advice.

  • These appear in your newsfeed as ads.
  • Simple right-column advertisement with a headline, a description, and one image. operate on a desktop.
  • Lead Ads: Quickly sign up for newsletters and quotes from their mobile devices using Lead Ads. Contact information automatically fills in the form forms.
  • Carousel advertising sometimes referred to as multi-product ads, lets you include up to 10 links and images in one ad.
  • Dynamic Product Ads (DPA): Remarketing advertisements that target visitors who have previously taken actions or taken no action on your website are perfectly timed.
  • Ideal for advertising your external website is page post links. Include a sizable feature image, post content, and link description to describe your offer.
  • Canvas Ads are an animated storytelling ad option that is mobile-optimized.
  • Occasion ads: Perfect for a particular event.
  • The best for boosting redemption rates is to offer ads.
  • Mobile Software Install Ads: Promote your app download on mobile devices and link your Google Play or Apple App Store account.
  • Mobile App Install Ads’ desktop counterparts are known as Desktop App Install Ads.
  • GIF Ads: These are similar to regular newsfeed advertisements but use creative GIFs.

Tips For Using Creativity in Fb Ads

It begins with an attention-grabbing headline.

The click-through rate (CTR) and cost-per-click are impacted by your title (CPC).

According to a recent survey, 59% of individuals only read the title of a Facebook post before commenting or sharing it.

We can thankfully run numerous A/B tests with Facebook Ads to figure out which headline gets the most response.

Here’s a guide to creating a catchy headline.

Keep the Headline Brief in Fb Ads

According to a recent study, headlines between 60 and 100 characters receive the most clicks.

Your headline must be succinct and compelling.

Use feeling words

In your headline, use strong adjectives.

Phrases like:

  • Instant.
  • Free.
  • right now.
  • Startling.
  • Reveal.
  • You.

Apply for numbers in Fb Ads

A number may also be used. People are more likely to click on an advertisement with a number in the headline.

Think about putting these figures in your Facebook ads:

  • Value of the reduction.
  • length of the risk-free trial.
  • number of clients
  • Make it feel urgent.

Consumers are motivated to act by scarcity and urgency.

Make sure your advertisement contains a time restriction, cut-off, or deadline.

Use Your “Doing Words” And Clear Calls to Action

Where should your call to action or verb be placed?

In the title of your advertisement.

Include verbs like “get,” “start,” and “download.”

Use phrases like “Start studying today” or “Get your free trial” that is clear and pertinent.

Use videos instead of stock photography, when possible, in Fb Ads

When compared to stock photographs, real photos perform better, with approximately 35% more website visitors signing up when they see the real picture.

Facebook video advertisements are just as simple to make as ordinary image advertising, increase clicks, and have a lower CPC.

Go to Facebook Ads Manager, start a new campaign, and upload a video to create a Facebook video ad.

You are now prepared to monitor and improve the effectiveness of Fb ads.

You can closely monitor your campaigns with the Facebook Ads Manager dashboard.

By doing this, you can invest in an advertisement that is working rather than a campaign that isn’t.

To track the effectiveness of your ads, add the Facebook Pixel to the landing page of your website.

You could want to start out by running a few commercials with modest costs and viewers.

Once you have established what is most effective, you will gain a clearer understanding of which advertisement should be the main one.

You now have everything you need to begin using Facebook Ads.

Whatever level of Facebook ad proficiency you possess, you now have the know-how required to put your product in front of the clients you are most interested in connecting with.

CONTACT US! For customer support or a free consultation. Furthermore, if you would like to know more about our services, visit One Carpe & Co.

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